Admints & Zagabor

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Case Studies

 

Product Number: #AB25

Description: Community Bank Branch Cashes in on Advertising Mint Box Promotion

Industry: Banking

Challenge

The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge over the past years has been to secure more local customers to their community bank by recruiting them away from the large bank branches that have permeated the area. The Bank of Newport wanted an economical promotional gift because they do not have the vast budget of their competitors. They also wanted the product to be useful and endearing to the residents of the area, demonstrating to them that they actually care about the community. The bank has always prided itself on their community efforts and help sponsor numerous events throughout the year. The gift was to be given away at the Newport Bank booth at several of these community festivals during the spring/summer months. Newport contacted their promotional product distributor who then made a call to Admints & Zagabor to find a product that fit the needs of the bank.

Solution

The promotional product team decided that Newport needed a product with resale value and that the product had to prove to the patrons of these neighborhood events that Newport cared about them, unlike the other larger banks in the area. Eventually, the team presented Newport with the advertising mint box (AB25). The mint box contains 20-25 peppermints, is recloseable, and is fully customizable on all 5 sides of the box. The mint box offers more advertising space than most products and is printed with 4-color process printed. A box of mints like this is often purchased in the store for over $1.

Result

The mint box promotion helped to further establish the Bank of Newport as the preeminent bank for the people of southeastern New England. It was distributed at the Newport booths at several sponsored events through the spring and summer. The advertising box was useful and compact enough to be placed in purses and pockets. This way the potential customer would remember the company name and logo days after the event. After the promotion, the Bank of Newport received many compliments on the product and requests for more by the community. More importantly, the bank saw a 10% increase of new customers in the fall. Newport was so content with the product that they continue to use the promo product team for future promotions.

 

Product Number: #AB25

Description: Jim Beam Uses Advertising Mint Box Promotes Safe Driving for the Holidays

Industry: Beverage

Challenge

The Jim Beam Company has been distilling their unique brand of Kentucky Bourbon Rye Whiskey since the 18th century. Throughout that time the company has utilized every type of advertising product to help promote the brand, or so they thought. The advertising executives of the Beam Company contacted their promotional product distributor and gave them an objective; to find a unique and effective promotional item for a Christmas give away. The distributor then teamed with Admints & Zagabor, a promotional product supplier, to find an item to fit the needs of the client.

Solution

After some debate and discussion, the promo product team had determined that the advertising mint box would ultimately be the best product. The mint box contains 20-25 peppermints and has 5 sides that are fully customizable using 4-color process printing. When the team approached the client with the item they were initially very pleased and wanted to use one side to have happy holiday wishes and to use the other side of the box to promote designating driving during the season. Jim Beam Company ordered mint boxes and distributed them to nearly 300 liquor stores throughout the Northeast and the Midwest.

Result

The boxes were an unbelievable hit. They were given to customers that purchased a Jim Beam product anytime during the month of December. The advertising mint box not only promoted the product, but more importantly warned customers of the inherent dangers of drunk driving. The Beam Company was so pleased with the team and the product that they plan on designing another mint box for an upcoming sponsored concert series.

 

Product Number: #AB25

Description: Radio Station Gives Loyal Listeners Free Mint Box During Monthly Live Broadcast

Industry: Broadcasting

Challenge

KYW AM 1060 is a longstanding, popular news station based in Philadelphia. Many Philadelphians rely on the station as their breaking news source for current traffic and weather updates. The station has been a staple in the area since 1965 and has more than 1.5 million listeners weekly. Every Wednesday the station conducts a live, hour-long news broadcast in Liberty Place in the heart of downtown Philadelphia. For the month of November, the news station thought it would be a great idea to give a free item to listeners who would attend the live broadcasts. The station executives got in touch with their local promotional product distributor to put a plan in place for the free giveaway. In turn, the distributor contacted Admints & Zagabor, a leading promotional product supplier.

Solution

When the promotional product team began to discuss the item for KYW, they immediately determined that the item should be compact and inexpensive, due to the large crowds that frequent the live broadcasts. It was decided that the advertising mint box (AB25) would be the perfect give away item. The mint box contains 20-25 peppermints and is completely customizable on all 5 sides of the box. The item is recloseable, so it can be used after the live show and it would be an inexpensive option for the client. The team presented the item with the customized KYW artwork to the station’s executives and they were enamored with it.

Result

The recipients of the item absolutely loved the mint box and thought that it was extremely considerate of KYW to hand out such a gracious gift. The boxes were distributed throughout the month of November and the listeners just couldn’t get enough of the product. KYW was so happy with the work of the promotional team that they have already begun discussions on a 5,000-piece mint box order with a holiday theme for a December giveaway.

 

Product Number: #AB25

Description: Advertising Mint Box Helps Ailing Casino Get on a Hot Streak

Industry: Casino

Challenge

Fitzgerald's Hotel and Casino has been a Las Vegas staple for years. In recent times, Fitzgerald's has watched other immense, more elaborate casinos establish themselves as their main competitors on the Las Vegas strip. With the proliferation of hotels in the area, the Fitz hotel and casino wanted to utilize a promotion that made them stand out, while at the same time driving more business toward themselves and away from their rival establishments. The hotel's goal for this promotion was to offer an item that contained an incentive for the customer to stay in the casino. Their initial thought was to offer a standard coupon, but in speaking with the casino's preferred promotional product distributor, it was decided to use a coupon with a unique promotional product. The distributor contacted promo product supplier Admints & Zagabor and the team started brainstorming immediately.

Solution

Recently, Admints had worked with a number of different casinos, but they wanted to do something special for Fitzgerald's. Along with the distributor they decided upon the advertising mint box to help the casino. The product contains 20-25 peppermints and is fully customizable on all of its 5 sides. The artwork on the box would have the exterior of the hotel on the front of the box, while the back of the box would be the coupon. The team decided that they would print multiple versions of the box to reflect the varying amounts won by casino customers. The amount would be revealed by a scratch off placed on the backside of the box.

Result

They presented the project to Fitzgerald's and they loved the promotion. They distributed the mint box in a number of locations throughout the area. The boxes were put in displays for customers to freely take and also waitresses on the casino floor would give customers mint boxes after they purchased a drink. Once the patron would pick up a mint box they immediately began scratching off the coupon side of the box. More than 50% of the boxes that were distributed during the month-long promotion were redeemed immediately. Once word hit the street about the unique promotion at The Fitz, their business increased. After the promotion, the casino floor had increased business by nearly 31% over the previous month. The casino is now doing better business than ever and they use their promotional product team nearly every other month for new items to promote the establishment.

 

Product Number: #AB25

Description: Charitable Organization Selects a Promotional Product to Thank Hardworking Fundraisers

Industry: Charity

Challenge

The Ronald McDonald House is an organization that provides assistance for seriously ill or injured children who must travel far distances for specialized care. (There are many different revenue streams for the Ronald McDonald House, one of the most important being the nonprofit organizations that take many hours out of their busy days to help the charity in any way they can.) The Ronald McDonald House wanted to do something special for some select non-profits that have contributed significantly to the betterment of the program, especially in their fundraising endeavors. After speaking with their promo product distributor and deciding that they wanted to utilize a promotional product for the gift, Admints & Zagabor was contacted.

Solution

Admints & Zagabor is an award-winning promotional product supplier based in New Jersey. Together the team (distributor and supplier) went through Admints' entire product line and discerned several items that they believed would work. The team presented these products to the executives of the Ronald McDonald House and both concluded that one product in particular struck a nerve. The advertising mint box (AB25) was chosen as the product to send to the nonprofits. The product is a reclosable box with 20-25 peppermints and is printed in a 4-color process around the entire box.

Result

The mint box thank you was greatly appreciated by all recipients. After receiving the gift, several of the companies responded with kind thank you notes in regard to the item. The Ronald McDonald House reported a spike in volunteer numbers after the promotion and noted that the number of employees in the nonprofit companies that received the gift went up dramatically. Now, not all of this can be attributed to the promotional gift, but the word of mouth definitely helped. The Ronald McDonald House was incredibly happy with the promotion and the product selected. They praised the team for their hard work and dedication in finding the right product at the right price. They were so pleased with the product that they considering using the same promotion to different nonprofit organizations.

 

Product Number: #AB25

Description: University Uses Advertising Mint Box Promotion to Welcome Freshman Class

Industry: Education

Challenge

The marketing group at Northeastern University in downtown Boston has been putting together packages for freshmen orientation weekend for over ten years, but this time they wanted to do something different. In the past, the new students have received pens, key chains, and travel-sized toiletries, such as deodorant and toothpaste; the marketing team felt that while all these products are beneficial that going a different route would be welcome. After some discussion, it was decided that mints would be a great option, though they did not want the item to look cheap. The university's promo product distributor called award-winning gourmet food gift supplier Admints & Zagabor to find a solution.

Solution

Admints wanted more information on the activities during freshmen orientation and the particular products used in the past, so that they could select the best product for the event. There are 3,600 incoming freshmen at the private university and the orientation lasts the weekend with events ending at dusk. The item needed to be compact and useful for college freshmen. In the end, the promo product team decided on the advertising mint box (AB25). The mint box contains 20-25 peppermints and is fully customizable on all 5 sides, leading to an abundance of advertising space that the school can talk about campus activities. It is also an eco-friendly item as it is recyclable and biodegradable. The box, along with other products, were given to the students in a goodie bag as they entered the campus auditorium on Saturday for the salutation address.

Result

The freshmen class absolutely loved the product. Many university officials commented that the mint box was clearly the biggest hit of the freshmen goodie bag that the students received. Northeastern was ecstatic with the promotional team and especially felt that the art department did a great job with the design of the box. University officials have expressed that next year they plan to have the goodie bag contain multiple mint box designs.

 

Product Number: #AB25

Description: Radioshack Utilizes Advertising Mint Box to Get More Customers in their Retail Locations

Industry: Electronics

Challenge

Radioshack is a multibillion-dollar electronic company with over 6,000 locations worldwide. Recently, the company has had a dip in sales due to the success of their other competitors and also because more customers are buying their electronics on the Internet. One of the things in their plan was to drive more business into their retail stores, the company wanted to utilize a promotional product to hand out near these locations. Radioshack contacted their preferred promotional product distributor who then teamed with Admints & Zagabor, an award-winning promotional product supplier.

Solution

Together the promo team discussed their options of the Radioshack promo. After a week of back and forth, the group decided upon the advertising mint box (AB25). The box is recloseable, fully customizable on all 5 sides with a 4-color process print, and contains 20-25 peppermints. The team presented the item to Radioshack executives who loved the product. The boxes were to be distributed to shoppers outside of the retail stores to lure them into Radioshack.

Result

The mint box promotion was an incredible success. In the Radioshack locations where the mint box was distributed, these stores on average increased business by 15%. Radioshack was extremely happy with the mint box promotion and promised the promo team that they would be in touch for a product for their annual winter sale.

 

Product Number: #AB25

Description: Advertising Mint Box Has Customers all Abuzz at Dunkin' Donuts

Industry: Food

Challenge

Dunkin' Donuts often utilizes promotional products to advertise new items or services. Recently, marketing executives at the company wanted a different type of item, one unique to their customers. The company contacted their promotional product distributor and alerted them to the project. What Dunkin' wanted was to reward loyal customers with a promotional item that would include an incentive for them to continue coming to the store. The promotion was to start on a small-scale and if deemed successful would branch out to more locations. The distributor then teamed with promo product supplier, Admints and Zagabor, to find a resolution.

Solution

Admints and the distributor mulled over numerous items in their product line and found what they were searching for. The advertising mint box is an incredibly unique item that is only available through Admints. It is a recyclable box that contains 20-25 mints. The greatest feature of the box the sheer amount of advertising space available; it is completely customizable on all 5 sides of the item and is printed with 4- color process printing. The promotional team designed a box and submitted it to the executives of Dunkin' Donuts. The client loved the mint box and implemented the promotion immediately in over 100 handpicked locations throughout the Southeast.

Result

The mint box promotion far surpassed the expectations of Dunkin' Donuts. The box was distributed to the first 50 customers who purchased a combo meal. The customers who received the box could bring it back during that week and receive ½ off their next combo meal purchase. The promotion was such a success that in the locations where the promotion was held, the weekly amount of combo meals purchased increased 25% from the week prior. The company was extremely happy with the results and plan on expanding the promotion to nearly 200 locations in the near future.

 

Product Number: #AB25

Description: Customized Mint Box Reenergizes Business at Popular Times Square Hotel

Industry: Hotels

Challenge

In the heart of Times Square is the Westin New York; one of the crown jewels in the hotel franchise's collection. The prestigious hotel has won numerous awards and is consistently on the cutting edge of trends in the hotel industry. Business at this location has always been steady, but the Westin New York wanted to benefit from using a promotional product. With this product the hotel wanted to thank customers for choosing Westin and also offer a coupon. In the end, the Westin's national product distributor contacted supplier, Admints & Zagabor.

Solution

Admints has worked with a number of hotels across the country and completely understood the needs of the Westin New York. After working extensively through different product options with the distributor, it was decided to use the advertising mint box (AB25). The box contains 20-25 peppermints and is fully customizable on all 5 sides of the product. The box is printed using a 4-color process and is reclosable after being opened. The front of the box would have a full color photo of the exterior of the Westin New York, while the opposite side would have a coupon for Bar 10, which is the hotel's signature spot for drinks and light fare. The boxes were to be distributed at the counter when guests would check-in.

Result

The results far exceeded anything that the Westin could have wished. With their 800 plus guest rooms, this was a large order and a potential disaster if not done correctly, but the marketing team of the Westin and the promotional team picked a promo product that struck a nerve with the hotel's visitors. More than 25% of the September guests redeemed the coupon for a "buy one, get one appetizer free" discount at Bar 10. The promotion was a success because it accomplished everything that the Westin New York had hoped it would. This was just the beginning of the relationship between the hotel giant and the promotional team.

 

Product Number: #AB25

Description: Pharmaceutical Group Uses Customizable Mint Box to Promote New Service

Industry: Pharmaceutical

Challenge

Kinney Drugstore is a pharmacy chain that services upper state New York and Vermont area. The company has been a community institution since the first Kinney store was constructed in Albany in 1903. Even though this is a company with values rooted in tradition and making sure the customer comes first, the marketing department realized that they would have to utilize 21st century advertising practices to help keep the company a step ahead of national franchise competitors. So, the executives of the company's marketing department began consulting with a promotional products distributor. The distributor began dialogue with Kinney to decide what type of promotional product that they could best utilize. Kinney wanted to promote a new service being offered at their stores, a drive-thru pharmacy window. The distributor then contacted Admints & Zagabor, a leading promotional product supplier, to take the next step in the process of selecting the best product for the drugstore.

Solution

After some discussion, the promotional product team decided to use the advertising mint box (AB25). The box is reclosebale, recyclable, and fully customizable on all 5 sides. It contains 20-25 peppermints and is printed with a 4-color process on all sides. The box was to promote the new drive-thru service available at some Kinney locations in the area.

Result

Kinney thought that the item was both thoughtful and useful; further endearing the store to the community. The mint box was given to all customers that used the company's new drive-thru pharmacy service. The product was distributed in all 10 location within the upper New York state and Vermont that had offered the new drive-the pharmacy service. The mint box helped Kinney integrate their new service quicker then the company expected. Also, more customers utilized the drive-thru than expected. This led to increased sales and productivity within the 10 locations. Kinney's marketing department recently contacted both the promotional product distributor and supplier about using another item for their other area locations.

 

Product Number: #AB25

Description: Advertising Mint Box Helps Politician Gain Supporters at Regional Rallies

Industry: Political

Challenge

Whit Torbert is a local politician from Alabama who needed a boost when it came to his political campaign. Torbert is running for circuit court judge in Etowah County, Alabama. The marketing department of Torbert's campaign contacted a local promotional product distributor, so they could give away an item at some of the candidate's upcoming rallies. That distributor then contacted Admints & Zagabor, a leading promotional product supplier located in Bellmawr, New Jersey. Together the team brainstormed for the perfect product for Torbert's campaign.

Solution

The team went through the numerous products supplied by Admints and surmised that the item should be both beneficial and useful for the patrons at the rally. The team agreed that the advertising mint box (AB25) would be a great item to give away at the rallies. The box comes filled with 20-25 peppermints and is eco-friendly; the box is recyclable, biodegradable, and is printed with soy-based inks. One of Torbert's chief platforms in the race is the need to keep the area clean and unpolluted, so the green mint box would go a long way to reiterating his stance on the issue. The box is completely customizable on all 5 sides and is printed using a 4-color process.

Result

Torbert's support staff handed the boxes out to patrons who had attended any of the local Whit Torbert rallies in the weeks before voting. The patrons thought the boxes were unique and the mints tasty, while Torbert's support staff thought the item positively reflected Whit's stance to keep the area green. After these rallies, Whit Torbert surged in the polls and while this all can't be due to the mint box, the product definitely helped the candidate gain some new supporters.

 

Product Number: #AB25

Description: Publisher Promotes New Book with Recyclable Mint Box

Industry: Publishing

Challenge

Dutton Publishing had been promoting and advertising books since being established in the mid-19th century. The company has struggled in recent years to come up with new and innovative ideas in promotion of their newest books. After continued debate within the publishing company, the decision was made to use a promotional product. The marketing department of Dutton got in touch with a promotional products distributor who in turn teamed up with noted promo product supplier, Admints & Zagabor. Together the team began discussions on how they could best promote Dutton's newest novel, "Dracula: The Un-dead."

Solution

The promotional product team went through the complete list of Admints' products. After some dialogue back and forth, the group finally determined that the advertising mint box (AB25) would be the perfect item to promote the book. The mint box contains 20-25 peppermints and allows for 4-color process printing on all 5 sides of the product. Also, the box is green in that it is recyclable, printed on sustainable forestry initiative (SFI) approved paper and printed with soy-based inks. The promo team thought that this would be a great selling point to the client because their novels are now printed in the same manner. For the design, the team used the book cover for one side of the mint box and used the art on the back of the book for the opposite side of the box; thus, the mint box was customized to look exactly like the novel. The team was extremely happy with the finished product and they presented the product to Dutton.

Result

The publishing company loved the product and felt that the artwork looked wonderful on item. They were also ecstatic that the product was green and printed on SFI approved paper. Dutton's plan for distribution of the item was to give them away free at nationally known and local bookstores a week before the launch of the item. Customers were handed the box as they entered the bookstores. As a result of this promotion, "Dracula: The Un-dead" opened with much better numbers than initially expected. Dutton was so pleased with the promotional product team that they already plan to use promotional products again for upcoming book releases.

 

Product Number: #AB25

Description: Real Estate Agency Uses Advertising Mint Box to Sway Prospective Buyers

Industry: Real Estate

Challenge

Coldwell Banker is a long-standing, recognized real estate agency that serves the greater Edmonton region. The company is known for their integrity and the results they have produced for thousands of customers throughout their years of service. Recently, Coldwell has seen some less established real estate agencies come into their territory and take business away. So, the owner of Coldwell knew that they needed to do something to win back that business and it was ultimately decided to use a promotional product to gain new customers. Thus, a promotional product distributor was selected and their first order of business was to team up with a promo product supplier. They decided to team up with Admints & Zagabor, an award-winning supplier.

Solution

The first thing that the team accomplished was to understand more about the situation that Coldwell had found themselves in and what they hoped the promotion would achieve. This gave the group a better idea of the product to select and how it could be distributed. After this discussion, it was decided that the advertising mint box (AB25) would be the best item for the client. The mint box is an eco-friendly, reclosebale box that contains 20-25 peppermints. One of the great things about the item is the printing space available; it allows for fully customizable artwork to be printed on all 5 sides of the box. Polaris loved the idea and would distribute the product at open houses in the Edmonton area.

Result

The prospective clients loved the item and at every open house all the mint boxes would be gone. When questioned by Coldwells' agents at the open houses, the prospective clients remarked that the mint boxes were much more effective and memorable than a business card or a toy giveaway item. In turn, the agency started to reclaim the real estate business in the areas where they had recently struggled to gain a foothold in the market. Coldwell was extremely happy with the entire process and they plan to use the same promotional product team for an upcoming holiday giveaway item.

 

Product Number: #AB25

Description: Golf Tournament Utilizes "Green" Promotional Product

Industry: Recreation

Challenge

The Deutsche Bank Championship is one of the most prestigious golf events on the PGA tour. Held in Norton, Massachusetts every September, the tournament draws some of the world's biggest golf stars, along with massive crowds. This year the tournament is going "green", so the tournament executives wanted a great "green" promotional product to be handed out to patrons during the event, so they contacted a promotional product distributor to get the ball rolling. The distributor then called promo product supplier Admints & Zagabor to inquire about their food gifts.

Solution

After the promo team analyzed what Deutsche Bank wanted with the product, they were immediately drawn to one of Admints' signature items. The recyclable mint box (AB25) was the ideal product for the Deutsche Bank tournament. Not only is it recyclable, but also it contains 20-25 peppermints and is also biodegradable, printed with soy-based ink and printed on SFI (Sustainable Forestry Initiative) approved paper. Thus, the mint box is the perfect green promotional product on the market. The box is also exclusive to Admints. The promo team presented the product to the tournament executives and they absolutely fell in love with the box. They told the team to produce 10,000 boxes to be handed out to patrons during the four-day long tournament.

Result

The promotion was an absolute success. As the patrons made it into the grounds for the tournament, they were handed a mint box that had Deutsche Bank Championship artwork on all 5 sides of the item. When walking around the golf course, tourney executives often stopped to ask patrons about the mint box and they overwhelmingly received positive feedback. Therefore, it was decided that the promotional team would become the preferred supplier of the tournament. Every year a new promotional gift would be handed out to the patrons of the Deutsche Bank Championship.

 

Product Number: #AB25

Description: Restaurant Franchise Uses Recyclable Mint Box to Step Up Their Effort to "Go Green"

Industry: Restaurant

Challenge

Everyone knows Applebee's Bar & Grill. Since their humble start decades ago in Atlanta, they have grown into a hugely successful restaurant franchise with over 1600 locations in 49 states. Applebees bill themselves as the "neighborhood bar and grill", but recently in certain areas, the restaurant has struggled to live up to their tagline. Other established franchises have taken business away from Applebees, claiming to be more community friendly. Applebees wanted to use a promotional product for these struggling locations to show their customers that they indeed care and are still proud to be a part of the community. Applebees contacted a promotional products distributor and the process to find the right promotional product began.

Solution

In the past, the distributor had worked with supplier Admints & Zagabor and felt that they would once again do a fantastic job. The promotional product team then picked the brains of Applebee's marketing group and they decided to tie the promotion in with the company's latest national advertising campaign; "Go Green." which is a promotion that is showcasing new salad dishes at Applebees. The team of decided upon the advertising mint box. The box is recyclable and printed with soy-based ink. It contains 20-25 peppermints and is fully customizable allowing for advertising on all 5 sides of the box. Applebees then decided that they would use the box in their most troubled locations. The hostess would give the item to patrons as they left the restaurant; the gift being a clear indication that Applebees did indeed care about their customers and an incentive for those customers to come back to that neighborhood location.

Result

The promotion was an incredible success. The locations in question unequivocally had an upturn in business and in most instances, the promotion helped to reassert the restaurant as the go-to neighborhood hotspot. The mint box promotion was scheduled for six months, but due to its continued success it was extended for a full year, spreading to other distressed locations due to it's success. The partnership between the parties continues and Applebees is currently working with the promo team on a new promotional product.

 

Product Number: #AB25

Description: City Restaurant uses Advertising Mint Box to Increase Traffic For Happy Hour and Dinner Specials on Three Week Days

Industry: Restaurant

Challenge

The restaurant has determined that they are extremely profitable when their happy hour specials from 5-8PM are crowded. They determined that although they give drink discounts or free drinks for the first drink they are still profitable even with the discounts since people drink an average of 2.6 drinks. In addition, they see an increase in dinner traffic of 18-30% on the days when they have a busy happy hour. This means many people come for drinks and stay for dinner. The challenge to the restaurant is to use a promotional product combined with their ad campaign to increase the traffic of their happy hour. They determined that their target market the professional worker that works in the building above and the surrounding seven block radius to their restaurant. The marketing director wanted a promotional product that would represent the restaurant/bar industry but did not want to give out matches.

Solution

The promotional products distributor called Admints & Zagabor and together they chose the Advertising Mint Box. This product is a re-closable box with 20-25 Peppermints and printed in 4-color printing around the entire box. Because of the printing flexibility they designed multiple coupons on the back of the mint box to appeal to different markets. The three coupons designed were: 1) a free appetizer 2) one free margarita 3) $2 off premium vodka and imported beer. The restaurant manager was able to get some promotional dollars from the liqueur companies they were promoting and ordered 25,000 Advertising Mint Boxes with each design for a total of 75,000 Advertising Mint Boxes. They distributed them in plastic display canisters with a team of college students going around to all the local companies to distribute them. Then the little travelling billboards went to work!

Result

WOW! The amount of coupons redeemed from the Advertising Mint Box was 5x the amount from the print advertising coupons. They are designing new specials and plan on running this promotion once every three months with new artwork. Additionally, they were such a hit that the restaurant ordered another 25,000 with a new design to give out to their customers with the dinner check as a thank you and drive traffic to their new location.

 

Product Number: #CCHS15

Description: Software Company Utilizes Unique Item to Boost Website Traffic

Industry: Technology

Challenge

DCG Systems is a software company that was looking to increase volume on their newly designed website. The decision to reconstruct the website was due to DCG receiving complaints that their interface was difficult to navigate and it was not user friendly. The redesign was extensive and time consuming, but in the end DCG got the result that they were looking for. The revamped website also introduced the company's newest products. After the new website was operational, the problem DCG encountered was that they had to reclaim the customers that had previously dismissed their site as unusable. They also wanted to drive new clientele to the site. DCG's marketing group decided to speak to a promotional product distributor about a product to enhance web volume.

Solution

The distributor brought in supplier Admints & Zagabor to help solve the problem. Admints and the distributor decided that the product should be sleek and practical, like the new DCG website. Ultimately, the team decided to use a new product that represented the new website, the Credit Card Hand Sanitizer Spray. The pocket-sized item is translucent with a fourcolor process laminated decal. The hand sanitizer spray has a citrus scent and contains 62% alcohol with an aloe moisturizer that kills up to 99.9% of all household germs. The label design consisted of the company logo in brilliant color with the web address in large print, along with the tagline "Fresh New Website." Once the product was completed, DCG and the distributor decided that the spray should be given away at industry tradeshows attended by the software company.

Result

The promotion worked wonderfully as it generated more online traffic to the new and improved website. In turn, software sales on the site improved much more than DCG ever anticipated; this included the new products that were just recently introduced. For a six-month period, the credit card spray was given to visitors of DCG Systems' booth during tradeshows. The item was incredibly popular and it was extremely rare for DCG to have any spray left over after the shows. The effect of the promotion was realized almost immediately, as web traffic increased and potential customers spent more time on the site because of the new user-friendly interface. As a result, software sales on the website increased and when clients would call in to make a possible purchase they were already aware of the new products being offered by DCG. In this instance, the hard work done by DCG to improve their website was reinforced by the promotional product, which directed impending buyers to the new interface. The credit card spray prompted buyers to visit the site and once there they noticed the improvement, consequently the sales and traffic increased.

 

Product Number: #DF44

Description: Pharmaceutical Group Uses Personal Care Product to Promote New Service

Industry: Pharmaceutical

Challenge

Rite-Aid Drugstore is a pharmacy chain with locations all across the country. The company has maintained strong earnings throughout this nationwide dip in our economy and they wanted to reward their customers. So, the executives of the company's marketing department began consulting with a promotional products distributor. The distributor began dialogue with Rite-Aid to decide what type of promotional product that they could best utilize. Rite-Aid wanted to promote a new service being offered at their stores. The distributor then contacted Admints & Zagabor, a leading promotional product supplier.

Solution

After some discussion, the promotional product team felt that an item from Admints' personal care line would best benefit the pharmacy. The team ultimately decided to use the dental floss. The dental floss (DF44) is a U.S. made product that contains 18 yards of waxed floss. The product comes with a 4-color process laminated decal on the front of the case. The team presented the completed product with the Rite- Aid label on the cover.

Result

Rite-Aid thought that the item was both thoughtful and useful; further endearing the customers to the store. The dental floss was given to all customers that used the company's new drive-thru pharmacy service. The product was distributed in 10 store locations in upper New York state and Vermont that offered the new drive-thru pharmacy service. The dental floss helped Rite-Aid integrate their new service quicker than the company expected. Also, more customers utilized the drive-thru than expected. This led to increased sales and productivity within the 10 locations. Rite-Aid's marketing department recently contacted both the promotional product distributor and supplier about using another item for the drugstores remaining locations.

 

Product Number: #GB2-G

Description: Executive Job Search Engine Enlists Help from an Exceptional Cookie Gift to Increase Online Members

Industry: Marketing

<p><strong><span style="text-decoration: underline;">Challenge</span></strong></p>
<p>The Ladders is an innovative job search site that only posts job listings for executive
job opportunities earning over $100K salary yearly. The company had just started an ambitious
advertising campaign with TV spots and internet ads, but the marketing group of the Ladders
wanted to do something more on a personal level for the promotion. Because the company is
involved with elite job opportunities, they decided that the product for this promotion had to be
somewhat extravagant, but still tasteful. The Ladders wanted to utilize the product to draw more
volume to the website and to hopefully have more people join the site. The Ladders presented
this issue to their promotional products distributor who then conveyed the company's wishes to
Admints & Zagabor. Together, this team joined together to determine the best promotional
product for the company.</p>
<p><strong><span style="text-decoration: underline;">Solution</span></strong></p>
<p>Admints & Zagabor is a leading promotional product supplier and they were ready to
take the challenge head on. After lengthy discussion, the team concluded that an exclusive item
from the gourmet food gift line would be perfect for what the Ladders wanted to accomplish.
They eventually selected the Executive Cookie Box (GB2-G), which is filled with 6 large
cookies. The box comes in five different colors with a hot stamp of the company logo on the lid
along with a ribbon; for the job a silver box with a blue hot stamp of the Ladders logo and a blue
ribbon was selected to match the company's colors. As for the cookies, they are all natural with
no preservatives and come in variety of choices; chocolate chip, white macadamia, oatmeal raisin,
and triple chocolate. In talking with the Ladders, they loved the choice of the item and decided to
use it as a thank you to new members of the site.</p>
<p><strong><span style="text-decoration: underline;">Result</span></strong></p>
<p>In the fall, the Ladders decided to distribute the cookie boxes to new members of the
search engine. The promotion was advertised on the home page of the website. Between the
months of October through January, the Ladders mailed out a box to new customers that signed
up for their premium membership, which is a pay by month service. Because the Ladders target
such a select group of individuals (executives earning over $100K yearly), they could afford to
utilize such a pricey promotion. Their gamble paid off as many job-hunting executives took
advantage, joining the Ladders to search for jobs. Due to word of mouth, the Ladders' member
numbers are up since the beginning of the promotion and the website traffic has significantly
increased. The owners attribute much of their newly found success to the team that helped to put
together the delicious cookie box promotion.</p>

 

Product Number: #GPSCB

Description: Charitable Organization Selects a Promotional Product to Thank Hardworking Fundraisers

Industry: Charity

Challenge

The Ronald McDonald House is an organization that provides assistance for seriously ill or injured children who must travel far distances for specialized care. There are many different branches of the Ronald McDonald House, one of the most important being the nonprofit organizations that take many hours out of their busy days to help the charity in any way they can. The Ronald McDonald House wanted to do something special for some select nonprofits that have contributed significantly to the betterment of the program, especially in their fundraising endeavors. After speaking with their distributor and deciding that they wanted to utilize a promotional product for the gift, Admints & Zagabor was contacted.

Solution

Admints & Zagabor is an award-winning promotional product supplier based in New Jersey. Together the team (distributor and supplier) went through Admints' entire product line and discerned several items that they believed would work. The team presented these products to the executives of the Ronald McDonald House and both concluded that one product in particular struck a nerve. The gourmet popcorn single (GPSCB) was chosen as the product to send to the nonprofits. A four-color process label is affixed to the front of the bag, while the pre-popped popcorn comes in either butter or cheese. The team elected to send an equal amount of both flavors to each nonprofit address. The label included the Ronald McDonald House logo with text below thanking the organization for their continued hard work.

Result

The popcorn thank you was greatly appreciated by all recipients. After receiving the gift, several of the companies responded with kind thank you notes in regard to the item and some even remarked on the freshness and taste of the popcorn. The Ronald McDonald House reported a spike in volunteer numbers after the promotion and noted that the number of employees in the nonprofit companies that received the gift went up dramatically. Now, not all of this can be attributed to the popcorn single, but the word of mouth definitely helped. The Ronald McDonald House was incredibly happy with the promotion and the product selected. They praised the team for their hard work and dedication in finding the right product at the right price. They were so pleased with the product that they considering using the same promotion sometime soon, but sending the items to different nonprofit organizations.

 

Product Number: #GT1-C

Description: Car Dealership Uses Lavish Candy Tin to Thank Their Most Loyal Customers for another Year of Business

Industry: Automobile

Challenge: Lancaster Toyota has been serving the region for over thirty years. The dealership has always taken pride in their superb customer service and employees that have been with the company for decades. It is a community institution and the company wanted to do something special at the end of the year for their most loyal of customers. Most clients have been with Lancaster Toyota for as long as the some of the employees. It seems like once a customer bought a car from Lancaster Toyota, they have refused to buy a vehicle from anyone else due to the quality customer service and the dependability of the product. As a company, Toyota has endured an extremely tough year with the prevalent vehicle recalls, so Lancaster Toyota wanted to do something special to ensure that their customers would continue to remain committed to the dealership. They contacted a distributor who then got in touch with Admints & Zagabor, a leading supplier of gourmet food gifts and promotional products.

Solution: When Admints reviewed the challenge facing Lancaster Toyota, they understood that this could not be a run of the mill thank you gift; it needed to be exceptional because these were the most devoted of customers. The dealership decided that they would give the product to customers that have been with them for over ten years. The gift would be sent after Christmas for the New Year, symbolizing another year with the business. Admints felt that one of their gourmet food gifts would be the best fit for Lancaster Toyota. In the end, Admints decided upon their Grand Tin filled with chocolate covered mini pretzels (GT1-C). The product comes with a one-color screen imprint on the top of the tin. There are different color options for the tin and the art department at Admints decided to use a white tin with the Lancaster Toyota logo imprinted in red. Inside of the tin was a customized greeting card that said: “Lancaster Toyota thanks you for another great year of business! Have a safe and happy New Year!!!” The dealership loved the tin and gave the green light to produce it.

Result: The customers that received the gift couldn’t believe the generosity of Toyota. The owners remarked that every time a client would come in for service or a tune-up, they would go on about the tins and the delicious pretzels. The dealership wanted to please their most loyal of customers and from gauging the response from walk-ins, they achieved their goal. Lancaster Toyota contacted the promotional team thanking them for a job well done and that they would be in touch about doing another job during the holidays next year.

 

Product Number: #HB30

Description: Customized Candy Item Reenergizes Business at Popular Times Square Hotel

Industry: Hotels

Challenge

In the heart of Times Square is the Westin New York; one of the crown jewels in the hotel franchise's collection. The prestigious hotel has won numerous awards and is consistently on the cutting edge of trends in the hotel industry. Business at this location has always been steady, but the Westin New York wanted to benefit from using a promotional product. In the past, they didn't quite understand the benefits of a promotional product, but the marketing team decided that now was the time to dip into the promo marketplace. With this product the hotel wanted to accomplish three distinct requirements; first, they wanted to thank customers for choosing Westin, they wanted to introduce a new service being offered, and then finally to offer a coupon. In the end, the Westin's national product distributor contacted supplier Admints & Zagabor.

Solution

Admints has worked with a number of hotels across the country and completely understood the needs of the Westin New York. After working extensively through different product options with the distributor, it was decided to use one of Admints unique candy options. Ultimately, the product selected was the 1 oz. candy bag with a custom header card. The front of the header card would have a full color photo of the exterior of the Westin New York, while the opposite side would list all of the unique, guest services offered by the Westin, along with a coupon for Bar 10, which is the hotel's signature spot for drinks and light fare. Inside the candy bag would be Swedish Fish. After Westin received the shipment of product bags, they decided internally to place the bags on the pillows of new guests for weekends in September, traditionally one of the slower months for the hotel.

Result

The results far exceeded anything that the Westin could have wished. With their 800 plus guest rooms, this was a large order and a potential disaster if not done correctly, but the promo product team selected an item that struck a nerve with the hotel's visitors. The clients clearly enjoyed the treat and made it known to the hotel staff at checkout. During the month of the promotion, some of the hotel's often overlooked, but distinctive guest service options, such as the Broadway ticket desk and the travel concierge, were utilized more frequently. Lastly, more than 30% of the September guests redeemed the coupon for a "buy one, get one appetizer free" discount at Bar 10. The promotion was a success in that it accomplished everything that the Westin New York had hoped it would. This was just the beginning of the relationship between the hotel giant and the promo team.

 

Product Number: #HB30

Description: Local BBQ Restaurant Smokes Out Business with Coupons on Candy Bag

Industry: Restaurant

Challenge

Acme BBQ restaurant and catering needed a boost. They had just opened their doors and were receiving a modest amount of walk-in customers, but the owners understood that they had to ramp up their catering business to survive in this current economic climate. Not to mention increasing restaurant volume to reach near capacity. The owners of the Williamsport, PA establishment decided that they wanted to use a redeemable coupon for the summer months, when BBQ is in full swing, to help business. Acme felt that handing out just a standard coupon wasn't satisfactory; they hoped to put it with a snack to help advertise the restaurant. After some research and advice, Acme thought that their best option would be to use a promotional product to jolt business.

Solution

Admints & Zagabor, one of the leading suppliers in the promotional product industry, was eventually offered the Acme job. After understanding the concerns of the restaurant's owners, Admints had drafted a list of possible products and presented them to Acme's distributor. In the end, it was decided to use the HB30, which is a 2 oz. candy bag with header card. The header card would contain the restaurant's information and address along with two coupons, one on the front of the card and another on the back. One coupon would be for the restaurant ("20% off any order over 15 dollars"), while the other would be for the catering service ("Summer Rib Special – Buy One Rack, Get the Next Half Off"). For the candy, Admints thought that the red, white, and blue tart stars were absolutely perfect for the summer months, including the 4th of July. The candy bags were distributed at the restaurant (to guests after they paid their check) and at several different local summer festivals and parades (where Acme gave away complimentary food samples and bags to passersby.)

Result

The promotion worked wonders for Acme's business. During the summer months, customers brought the coupons into the restaurant regularly. One of the owners of Acme remarked that during the early summer, almost every other customer at the restaurant redeemed the coupon, but during the latter half of the season most of the new customers came in by word of mouth. Also, the coupon produced a significant increase for the catering side of Acme. This is exactly what Acme wanted to accomplish; to use a promotional gift to boost the business. The idea was to hook the customers with a great deal and get them in the restaurant; once they are there they realize how fantastic the food is and then hopefully they will be continue to be customers of Acme. The owners of Acme said that they hope to work again with the promo product team in the near future.

 

Product Number: #HS02

Description: Imprinted Hand Sanitizer Bottles a Promotional Product Cure for Large Physician Practice Colorado Springs Health Partners

Industry: Healthcare

Challenge

To locate a useable, affordable healthcare-related promotional product for distribution at health fairs and charity events. Colorado Springs Health Partners (CSHP), a multidisciplinary group practice with more than 90 physicians, 20 mid-level practitioners and almost 600 support staff at 11 facilities, brings together many specialties under one practice umbrella, including family physicians, pediatricians, cardiologists, surgeons, neurologists, ophthalmologists and podiatrists, to name a few. The group is a fixture at local health fairs and a regular contributor to local events including March of Dimes' fundraisers, Race for the Cure, Relay for Life and more. With community outreach a primary means of raising and maintaining brand awareness, the CSHP team turned to their Promotional Products Distributor, who called Admints & Zagabor for help in identifying a relevant promotional product that would represent their brand at various events throughout the year. Neither electronic gizmos nor gadgets would work - too techie; nor would drink coolies or squishy balls - too sporty. The team wanted a promotional product that would represent the healthcare industry - and that would match the themes of the various events they would be attending as well.

Solution

No gizmos, gadgets or squishy balls; just 4-color imprinted 2 oz. hand sanitizer bottles. The teams' ultimate choice was a perfect fit, and affordable, too. The hand sanitizer displayed both the CSHP name and Web address. Highly useful, easy to distribute and small enough to fit in totes and purses, their selection would bring increased exposure and brand recognition throughout the region.

Result

Imprinted hand sanitizers carry the CSHP brand via intended channels—and more! Both the CSHP team and gift recipients were extremely pleased with the high quality decals of their logo on the bottles of hand sanitizer. The team distributes the giveaway at health fairs and charity events as intended; but has increased the reach even more by giving the bottles to students on facilities tours, as well as to nonprofit health organizations agreeing to include the CSHPbranded bottles in their goodie bags.

 

Product Number: #HSPEN10

Description: Restaurant Franchise Eats Up Competition Thanks to Promotional Hand Sanitizer Product

Industry: Restaurant

Challenge

Everyone knows Applebee's Bar & Grill. Since their humble start decades ago in Atlanta, they have grown into a hugely successful restaurant franchise with over 1600 locations in 49 states; it's obviously hard not to notice them. Since their inception, Applebees have billed themselves as the "neighborhood bar and grill", but recently in certain areas, the restaurant has struggled to live up to their tagline. Other established franchises have taken business away from Applebees, claiming to be more community friendly. Applebees wanted to use a promotional product for these struggling locations to show their customers that they indeed care and are still proud to be a part of the community. Applebees contacted a promotional products distributor and the process to find the right promotional product began.

Solution

In the past, the distributor had worked with supplier Admints & Zagabor and felt that they would once again do a fantastic job. Admints and the distributor picked the brains of Applebee's marketing group and decided to tie the promotion in with the company's latest national advertising campaign; the company is about to launch a promotion for their new buffalo wing recipe. The team of Admints and the distributor thought that the product should tie into this new advertisement, so in the end they decided on the Alcohol Free Hand Sanitizer Spray Pen. The spray pen is 10 ml., contains moisturizing aloe and it kills 99.9% of household germs. Not to mention it is an American-made product. We all know that wings are messy, so the use of the hand sanitizer spray after eating is logical. After settling on the item, Applebees then decided that they would use the spray in their most troubled locations; those locations whose productivity had dropped dramatically in recent times. The hostess would give the item to patrons as they left the restaurant; the gift being a clear indication that Applebees did indeed care about their customers and an incentive for those customers to come back to that neighborhood location.

Result

The promotion was an incredible success. The locations in question unequivocally had an upturn in business and in most instances, the promotion helped to reassert the restaurant as the go-to neighborhood hotspot. The spray pen advertisement was only supposed to run for six months, but due to its continued success it was extended for a full year, spreading to other distressed locations. The partnership between the parties was such a success that Applebees is currently working with the distributor and Admints again for a new project with their product AB25, the eco-friendly mint box.

 

Product Number: #LB15

Description: Lip Balm Promotion Succeeds in Driving More Business to Retail Mobile Phone Locations

Industry: Telecommunications

Challenge

The challenge was to generate more business toward local retail stores of an internationally known mobile phone company. Verizon Wireless may be the country's leading cell phone provider with an exceptionally strong brand identity, but this doesn't mean that all divisions of their business are thriving. In particular, local retail stores of eminent companies can often suffer in certain areas because of an oversaturation of the brand name and stores. Also, even a corporation as large as Verizon is constantly interested in recruiting potential customers. Because Verizon is concerned with the latest accessible technology, it was important for them to utilize an advertising product that was simple and functional. Verizon's marketing group got in touch with their promotional products distributor, who then called Admints & Zagabor to find a solution. The team then collectively put their ideas together to find the best promotional product for Verizon.

Solution

Admints and Zagabor suggested that an all-natural lip balm containing SPF15 be used for the Verizon retail store promotion. In line with the clients' wishes, the team selected a product that was practical, thus differentiating the gift from the items sold by the company on a daily basis. Also, it was functional because the promotion was to be used during the summer months, so the SPF 15 in the lip balm would protect those who received the product from the sun. The four-color process decal on the lip balm tube was incredibly vibrant and it included the address of that particular retail location, along with the website. The lip balms were given as a gift once the customer entered into the store. So, the item served as a thank you to customers that were interested enough in walking into a Verizon retail location.

Result

The SPF15 lip balm was a hit with customers that came into the several retail locations. Most seemed to appreciate that Verizon would give them a useful gift just for walking into the store and not after purchasing an item, which is so often the case. During the three month campaign, these once struggling stores saw more volume as the promotion progressed. Due to the increased activity in the stores, there were more mobile phone sales made. The product was convenient and could be used several times; so, as the customers continued to use the lip balm during the summer, they were reminded of the Verizon location/website each time they used it to protect themselves from the sun. The company also noticed an improvement in website traffic in those areas where previously there had been minimal interest in exploring Verizon online. Admints is now working on a red wax color lip balm for a future promotion.

 

Product Number: #MTT25

Description: New Television Series Garners Instant Buzz from Promotional Mint Tin

Industry: Broadcasting

Challenge

In 2007, HBO had just finished filming a new television series called True Blood. As it enters its third season on the network, we all know now that the show has been a huge, unanticipated success, but at the beginning HBO was having a tricky time advertising the new program. Mostly because the series encompasses so many differing genres and also it was very dissimilar from HBO programming in the past. From its past endeavors, HBO has realized that the first season of series is imperative to if the show will return for a second. From the onset, the network determined that they were going to take a different marketing tract for the show. The company's marketing group determined to use a promotional product to advertise the series. Their distributor then called Admints & Zagabor.

Solution

Admints explored their product line to find an item that would best promote the show. They gave HBO all of the possible options and they finally determined that the Mint Tin Tube would be the product to use. This was a new Admints product that contained 20-30 sugar-free micro mints in a tin tube. Also, the item has a four color process label wrapped around the tube. The product is deceiving because it looks like it would be lip balm, but when the cap is twisted off, it reveals mints inside. The executives at HBO were keen on the concept because one of the central themes of the program is the danger of judging a book based on its cover. The show revolves around deception, so the mint tin exemplifies that aspect of the show. The tubes were going to be given out on the street in several locations in the country's ten largest cities. They were given out in a promo bag that included other items with the show's logo, along with literature on the concept of the show.

Result

While not all credit for the program's success can be directly contributed to the mints, the areas where the mints were distributed had unusually high ratings. Yes, they were allocated in large cities, but those numbers even exceed the expectations that HBO had for True Blood. The recipients of goodie bag more often than not reached for the mint tin tube first. As a result of the successful product promotion, HBO continued to spread the street team promotion to smaller cities throughout the country. They also continued to use Admints & Zagabor as their promotional product supplier.

 

Product Number: #SPB11

Description: Let’s Go Learn, Inc. Uses Imprinted Pill Bottles to Show That "There Is No Magic Pill For Education"

Industry: Education

Challenge

Find a memorable promotional product to be used as a sales force leave-behind gift. Educating young children isn't a one-size-fits-all process. Children learn at different rates and respond to different techniques, but it's often difficult to determine what works best for a specific child. That's where Let's Go Learn, Inc. comes in. Let's Go Learn has developed precise testing methods which give teachers the data they need to make helpful changes in their instruction methods. LGL products give detailed assessments of students' strengths and weaknesses based on diagnostic testing. The results of these tests can then be used to create better ways of helping children learn! In order to expand their customer base, Let's Go Learn wanted a unique promotional product that could be tied in to a simple marketing message: There's no magic pill that can solve education problems, only effective teaching. Members of the sales team would take this promotion to meetings, where they could use it as a leave-behind item to keep prospects thinking about the opportunity. To find an unforgettable item, they called up their promotional products distributor, who in turn called Admints & Zagabor.

Solution

Promotional prescription pill bottles filled with candy mints, just what the doctor ordered! The distributor knew that in this case, a typical promotional product like pens or post-it notes just wouldn't cut it. Let's Go Learn needed a creative promotion that would stick in the minds of their prospects and encourage them to make the purchase. After careful deliberation, Let's Go Learn decided on a custom prescription pill bottles filled with candy mints. The item was certainly unique, but it was the label imprint on the bottles that really sealed the deal:

"Directions: Take one pill before working with any student and instantly that student will start reading with amazing fluency and comprehension. Ask about our LGL Math Pill too! Warning: We wish there was a magic reading or math pill to give our students, but in reality we can only change the way we teach. By using true diagnostic data like that gained from DORA and DOMA, we can differentiate instruction and truly help students achieve long-term success."

The label also included a free trial offer of Let's Go Learn's services. Recipients could follow a URL link on the bottle to take a sneak-peak at the incredible products offered by the company.

Result

Prospects loved the novel promotional item; many were excited to take advantage of the free trial offer. The candy pill bottles were a huge hit with clients and prospects, who continuously remarked on the creativity of the idea. Let's Go Learn was thrilled to have such an affordable and useful marketing tool and they were excited about the effectiveness of their message. The company reported that many people took advantage of the free trial offer after they were given a pill bottle. Let's Go Learn plans to use the same pill bottle promotions at industry events and trade shows in the future.

 

Product Number: #ST02

Description: Flavored Mints in Reusable, Private-Label Tins Garner Brand Awareness for Top Bridal Gown Source, JLM Couture

Industry: Bridal

Challenge

Finding an easy-to-carry, useful and unique promotional product with long staying power to promote brand awareness to the trade. JLM Couture has achieved brand awareness: each year many thousands of brides, bridesmaids and flower girls eagerly dream of their walks down the aisle wearing bridal gowns, bridesmaid gowns, flower girl dresses, veils and other accessories from the company's designer apparel lines, including Alvina Valenta, Jim Hjelm and Lazaro. To maintain that awareness, JLM Couture, which sells only to the trade, markets its bridal apparel to consumers through bridal magazines, trunk shows and catalogs, and presents its lines to retailers at the world's top bridal tradeshows, such as the week-long Bridal Market Weeks held in Barcelona and New York. The reach provided by such shows is impressive: more than 1,500 retailers and media outlets from the U.S. and abroad attend the New York event; Barcelona boasts an attendance of more than 20,000. It was with the upcoming U.S. Bridal week in mind that the JLM Couture team turned to their promotional products distributor and she presented promotional mints from Admints & Zagabor. Mints made good sense for their show room venue: they are 1) a unique promotional product not typically offered by other bridal show exhibitors; 2) small and compact, easy for retailer buyers to slip into pockets, purses and bags; 3) useful in the bridal week setting, where retailers and members of the press enjoy abundant opportunities for eating and up-close-and-personal speaking with peers, designers and clients; and 4) highly desirable to the week's primarily female audience. But which mint? And which container would provide the right surface and color for branding? Which product would prove most effective overall in the US Bridal Week's environment?

Solution

Starbucks® -type flavored mints in a branded, sophisticated reusable tin. She showed the JLM team several promotional mints that could become their private-label stash, from which they selected the ST02 (Small Mint Tin) in a durable tin. The tin was just what the team had hoped for, with a black color perfectly in tune with the deep, dark richness of the JLM logo and website, and with a spacious lid with plenty of room for the JLM Couture imprint. Branding space was especially important to the team for this particular show as they had also recently launched the new LMCouture.com website to establish JLM as the "go-to" location for all its represented brands. Plus, recipients would be less likely to throw away the reusable tin, providing added reach and long-lasting promotional power—just what the team needed to help transfer brand awareness away from the individual brands and to JLM Couture.

Result

Mints please tradeshow goers; JLM expands use of mints to additional venues in the U.S. and Europe. The JLM Couture team reports that retailers and members of the press who stopped by their showroom during the event helped themselves to handfuls of mint tins, guaranteeing that they'd see the JLM name each time they reached for a mint and reminding recipients that JLM-represented designers are now available through the new JLM website. The mints proved so successful that the team added them to gift bags given to bridal, beauty and fashion editors at top bridal publications during the fashion show that week, and also introduced them into the marketing mix for European events as well, changing flavors as needed to suit the variability of cultural tastes. For instance, the team selected fruity instead of minty flavored mints for their United Kingdom market, as people in the UK tend to favor fruity over spicy. To toast another successful promotion we raise our mints and say, "Bon appétit!"

 

Product Number: #ST02, #PMC04, #HS02, #GP01, #LB0, #CB08

Description: Top Selling Promotional Products Sold in Retail Gift Shop in Popular Casino to Promote Brand and Increase Profits

Industry: Retail

Challenge

A popular casino had to think outside the box when their normal vendors could not provide the custom products that they wanted. They needed to find a group of popular products that could be customized with their brand but had to have the popularity of the consumer so they would sell in the retail store in their casino. The casino marketing team turned to their Promotional Products Distributor, who called Admints & Zagabor for help in identifying relevant promotional products that would properly represent their brand and perform at retail in their casino store. Neither electronic gizmos nor gadgets would work - too techie and expensive; nor would drink coolies or squishy balls - too sporty.

Solution

The marketing team reviewed products in popular convenience stores to formulate their opinions and then everyone turned to Admints & Zagabor for their expertise. Everyone agreed upon a specific group of six proven products that include; hand sanitizer bottles, lip balm, mints and gum. The teams' ultimate choice was a perfect fit, and affordable, too! These highly useful, easy to distribute and popular retail products would bring increased exposure and brand recognition throughout the region as they were successfully sold in the retail store.

Result

The casino marketing team was extremely pleased with the high quality of the products and the success in the retail store. At the time of this case study publication they were in the process of placing their second re-order for the retail store adding different designs to try and make them a collectible as well so they can increase sales.